C/Shopping . Board is an ongoing visual snapshot of the vegetables I buy and eat on a weekly basis and the array of packaging that invites itself along for the ride. Through digital collage I explore the opaques, sheens and grids of plastics, as well as the vivacious, popping colours of fruit and veg that visit my kitchen.
This series of gifs was designed to catch the eye and raise questions around the way we buy food. Its dynamic nature would lend itself to a social media marketing campaign where the audience can engage with the topic in a fresh, attractive way. However it could also be developed into repeat patterns or larger scale prints.